Theory of Consumer Behaviour

The Theory of Consumer Behaviour delves into the intricacies of how individuals make decisions regarding the purchase of goods and services. This category explores various factors influencing consumer choices, such as psychological, social, and economic elements. Topics within this realm encompass demand theory, utility maximization, and the impact of market trends on consumer preferences. Understanding these theories allows businesses and marketers to better predict and respond to consumer needs, ultimately shaping effective marketing strategies and enhancing customer satisfaction. Dive into this fascinating field to gain insights into the mind of the consumer.