Short Answer 
Selling alcohol at non-traditional locations enhances events and generates revenue, particularly for corporate gatherings, tournaments, and festivals. Organizations must apply for temporary permits and ensure responsible sales practices, including staff training and monitoring guest consumption.
Step 1: Understand the Purpose
The primary goal of selling alcohol at non-traditional locations is to enhance events through added entertainment and generate revenue. Organizations often seek to make special gatherings more enjoyable by offering alcoholic beverages. Typical events that may require this include:
- Corporate celebrations
- Tournaments
- Sports contests
- Festivals and expos
Step 2: Apply for Temporary Permits
To legally sell alcohol at these venues, organizations must apply for temporary permits. This process involves submitting relevant documentation to local authorities to ensure compliance with regulations. Key steps in the application include:
- Identifying the event and its location
- Fulfilling local legal requirements
- Providing details on the duration of the alcohol sale
Step 3: Ensure Responsible Sales Practices
Once permits are obtained, organizations must implement responsible sales practices to ensure safety and compliance. This involves training staff and setting rules for service, including age verification. Important considerations include:
- Monitoring guests for excessive drinking
- Providing non-alcoholic drinks and food options
- Creating a plan for safe transportation options after the event