Short Answer
Candidates and politicians engage with popular media to stay relevant and align their communications with public trends. By understanding public sentiment through monitored content, they tailor their messages effectively and maintain direct communication with constituents via the Internet, enhancing accessibility and engagement.
Utilizing Popular Media
Candidates and politicians recognize that to remain relevant, they must engage with the same media platforms favored by the citizens. By using these platforms, they can align their communications with current trends and discussions.
Understanding Public Sentiment
By monitoring the content and news that resonates with the public, politicians can gain insights into citizens’ interests and opinions. This understanding enables them to tailor their messaging and control public perception more effectively.
Direct Communication with Citizens
The Internet serves as a valuable tool for candidates and politicians to connect with the public directly. Through this medium, they can share their messages and respond to constituents quickly, fostering a sense of accessibility and engagement.