Short Answer 
Beverly Hills Polo Club and Ralph Lauren differ significantly in brand identity, history, product range, pricing, and market positioning. Beverly Hills Polo Club, founded in 1982, targets a broader audience with affordable products, whereas Ralph Lauren, established in 1967, emphasizes luxury and sophistication with a diverse range of higher-end products.
Step 1: Brand Identity and History
The primary difference between Beverly Hills Polo Club and Ralph Lauren lies in their brand identity and history. Beverly Hills Polo Club was established in 1982, focusing on the glamour of the Beverly Hills lifestyle and the sport of polo. In contrast, Ralph Lauren was founded in 1967, beginning with men’s ties and expanding into a comprehensive lineup that showcases a classic American style.
Step 2: Product Range and Pricing
Each brand has its unique product range and pricing structure. Beverly Hills Polo Club offers apparel, accessories, and home furnishings at more accessible price points, targeting a broad consumer base. Ralph Lauren, however, offers a wide variety of products, including clothing, fragrances, and home items, featuring several pricing tiers—from the more affordable Polo Ralph Lauren to the luxurious Purple Label line, appearing more premium and exclusive.
Step 3: Market Positioning and Recognition
The way each brand is positioned in the market plays a crucial role in its consumer perception. Beverly Hills Polo Club is accessible, available in department stores and various retail channels globally, thus appealing to many shoppers. On the other hand, Ralph Lauren is synonymous with affluence and sophistication, solidifying its reputation as a high-end designer brand with a strong presence in the fashion industry.